The Top 10 Key Success Factors:
Reaching the Pinnacle in the Beauty Industry

Not every well-trained, highly-skilled beauty professional reaches the height of success in the beauty industry. Do you have what it takes to exceed your expectations?

Whether you aspire to be a hairstylist or skin care specialist, if you hone the following attributes, you're certain to reach the top of your profession:

1 Technical Skills: It goes without saying that you need to master the skills and techniques of your profession in order to meet (and exceed) your client's expectations. Being a technically proficient beauty pro ensures your place "in the middle" of your profession. Here's what it takes to become a "Super Star."

2Communication: You must be a people person with outstanding communications skills! You engage with people naturally; you truly enjoy interacting with your customers and you're genuinely pleased to see them and interested in their lives.


3 Build Your Personal Brand: Know the basics of marketing because you will always be marketing yourself. Think of yourself and your talent as a product; your brand is reflected in the way you dress, the way you communicate, your self-image, your self-confidence, etc

4Commitment to Lifelong Learning: Always stay current on the latest beauty industry trends. For example, take Advanced Hair Cutting or Advanced Make-up Classes. You should still be taking classes as a 40-year veteran in the industry.


5 Customer Service: You're in the business of pampering your customer. There's no such thing as being too attentive in this highly competitive industry.


6 Business Skills: Whether you're a salon/spa owner or not, exceptional marketing and sales skills are vital to achieving success. You'll always be marketing yourself and your skills; and selling products to your clientele is an integral part of the salon/spa environment.

7 Take Good Care of Yourself: The beauty business can take its toll on practitioners. As a hairstylist or esthetician, you'll work long hours either standing or sitting. Both professions leave you exposed to harsh, sometimes dangerous chemicals. Always follow strict safety guidelines. By staying in good health, eating right and getting enough sleep, your immune system will stay strong allowing your body to hold up under the long hours and the normal stress in the workplace.

8 Empathy: You need to be sensitive to your client's feeling. Be diplomatic and helpful when they ask for an unflattering hairstyle.


9 Positive Attitude: No one ever succeeded by walking around with a dark cloud above their head. Always, always smile and be positive, even when your personal life may be getting you down. Your clients are looking forward to being treated lavishly and walking out looking and feeling fabulous!

10 How Others See You: Would others use the following adjectives to describe you? Energetic, Friendly, Enthusiastic. If so, along with the key success factors listed above, you definitely have what it takes to become a top-tier, financially successful beauty professional.

Note: Although this is a numbered list, no attribute supersedes another in importance. You will need to master them all to reach the top of the beauty industry.